Current Digital Marketing Is Sports-Watching, Rather Than Marketing

News
Wednesday, June 07, 2023 - 19:56

Who doesn't like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty much every other kind of sport (Rest of World)? Watching sports has always been a favorite, lazy pastime; never more so than now. 

Should digital marketing be a spectator sport, like watching sports? No. But sadly, most of the digital marketing we are doing right now is just that — watching sports and big numbers on dashboards — and we need to change that and get back to doing real marketing. 

I'm not making any sense?  I get that a lot.  Let me explain.