Current Digital Marketing Is Sports-Watching, Rather Than Marketing
News
Wednesday, June 07, 2023 - 19:56
Who doesn't like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty much every other kind of sport (Rest of World)? Watching sports has always been a favorite, lazy pastime; never more so than now.
Should digital marketing be a spectator sport, like watching sports? No. But sadly, most of the digital marketing we are doing right now is just that — watching sports and big numbers on dashboards — and we need to change that and get back to doing real marketing.
I'm not making any sense? I get that a lot. Let me explain.